I wanted to hear the full history of how it all went down, not to mention impressing my daughter, so I called on Lindon Leader, the designer who created the mark in 1994 while working as senior design director in the San Francisco office of Landor Associates, a global brand consultancy known for executing strategy through design. Lindon now runs his own shop in Park City, Utah, where he continues to work the white space in creating marks and logos for a wide array of organizations.
via The Story Behind The Famous FedEx Logo, And Why It Works | Co.Design: business + innovation + design
FedEx-loggan är antagligen en av de bästa som någonsin gjorts, och här är storyn bakom.
Jag heter Hans G Andersson och är programchef på SVT interaktiv. Förutom hyggligt löpande 